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Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific

September 08th 2016:King Content and the Rise of Relevance

The buzz: ask me if I care. When deciding whether to take the time to read your content, trust you and become loyal to your brand, your prospects and customers demand more than a catchy headline. Why? They’re busy and distracted. They’re seeking relatable content to help them make buying decisions. And they want you to teach them something new and relevant to their business interests or needs. But great content needs great SEO. At the end of the day, if buyers find can’t you, your content simply doesn’t matter. The experts speak. Rieva Lesonsky, GrowBiz Media: 'You see things and you say 'Why'

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Featured Guests

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Rieva Lesonsky

Rieva Lesonsky is cofounder and CEO of GrowBiz Media, a custom content creation company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally- known speaker, best-selling author, and authority on entrepreneurship, she has been covering America’s entrepreneurs for more than 30 years. Previously, Rieva was the long-time Editorial Director of Entrepreneur magazine.
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Jessica Garrett

As Vice President, Marketing for VeriStor, Jessica Garrett leads the development and execution of the company’s marketing strategy and related programs. A seasoned executive with more than a decade of experience in the high-tech, professional service and financial service markets, she is instrumental in creating compelling, high-impact marketing programs that drive sales and extend VeriStor’s position in the marketplace. Prior to VeriStor, she was Director of Marketing, Global Brand and Campaign Strategy, for ARRIS, where she developed in-depth marketing programs on a global scale. Under her guidance, ARRIS executed a comprehensive brand refresh, launched a multi-year NASCAR sponsorship, a
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Lorraine Maurice

Lorraine Maurice is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap 19/10/2017 11:00 19/10/2017 12:00 Think Big Work Small with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap The buzz: ask me if I care. When deciding whether to take the time to read your content, trust you and become loyal to your brand, your prospects and customers demand more than a catchy headline. Why? They’re busy and distracted. They’re seeking relatable content to help them make buying decisions. And they want you to teach them something new and relevant to their business interests or needs. But great content needs great SEO. At the end of the day, if buyers find can’t you, your content simply doesn’t matter. The experts speak. Rieva Lesonsky, GrowBiz Media: 'You see things and you say 'Why'. But I dream things that never were and I say 'Why not?' -George Bernard Shaw. Jessica Garrett, VeriStor: 'The best marketing doesn't feel like marketing' -Tom Fishburne. Lorraine Maurice, SAP: 'Either write something worth reading or do somethingworth writing about' -Benjamin Franklin. Join us for King Content and the Rise of Relevance. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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