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Changing the Game in Revenue Growth, Presented by SAP

Changing the Game in Revenue Growth, Presented by SAP

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September 8th 2016: King Content and the Rise of Relevance

The buzz: ask me if I care. When deciding whether to take the time to read your content, trust you and become loyal to your brand, your prospects and customers demand more than a catchy headline. Why? They’re busy and distracted. They’re seeking relatable content to help them make buying decisions. And they want you to teach them something new and relevant to their business interests or needs. But great content needs great SEO. At the end of the day, if buyers find can’t you, your content simply doesn’t matter. The experts speak. Rieva Lesonsky, GrowBiz Media: 'You see things and you say 'Why'

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Featured Guests

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Rieva Lesonsky

Rieva Lesonsky is cofounder and CEO of GrowBiz Media, a custom content creation company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com.
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Jessica Garrett

As Vice President, Marketing for VeriStor, Jessica Garrett leads the development and execution of the company’s marketing strategy and related programs. A seasoned executive with more than a decade of experience in the high-tech, professional service and financial service markets, she is instrumental in creating compelling, high-impact marketing programs that drive sales and extend VeriStor’s position in the marketplace.
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Lorraine Maurice

Lorraine Maurice is a Senior Director of Global Indirect Marketing at SAP. She is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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