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Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific

September 22nd 2016:Your Customers Are Talking: Are You Joining the Conversation?

The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” -Lisa Kleypas Reality check: Your customers are talking about you – and to you – on social media, in customer reviews and user-generated content. Are you worried? Don’t be. You can use that content to your advantage. How? Create an engaging, approachable space where customers and prospects can reach out to begin a conversation. And through those conversations, build positive relationships with them. That’s a good thing. The experts speak. Sela Missiria

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Featured Guests

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Sela Missirian

Sela Missirian is the VP of Marketing Strategy and Business Development at Brown Bag Marketing. With her deep digital roots at multiple tech startups and significant consulting expertise, she advises clients on how they can achieve their business goals within a modern marketing context. Her core capabilities include innovation, brand positioning, digital strategy, global marketing and B2B social media for brands such as Allergan, AT&T, Coca-Cola, Chick-fil-A, Johnson & Johnson, Mars Drinks and Pfizer Animal Health. Her recent business development activities have brought top tier clients to Brown Bag such as Piedmont Healthcare, Elavon and Voya Financial. Prior to consulting, Sela spent her
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Bryan Kramer

Bryan Kramer is an author of the recently released bestselling book, There is No More B2B or B2C: It’s Human to Human #H2H. Bryan is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 13 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal. Bryan recently delivered a TED Talk for TED@IBM. He has also been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, The Top 50 Social CEOs on Twitter in the world by the Huffington Post, and was identified as a Top 25 Influencer to follow by Forbes. And most recently he wa
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Lorraine Maurice

Lorraine Maurice is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap 14/12/2017 11:00 14/12/2017 12:00 Think Big Work Small with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” -Lisa Kleypas Reality check: Your customers are talking about you – and to you – on social media, in customer reviews and user-generated content. Are you worried? Don’t be. You can use that content to your advantage. How? Create an engaging, approachable space where customers and prospects can reach out to begin a conversation. And through those conversations, build positive relationships with them. That’s a good thing. The experts speak. Sela Missirian, Brown Bag Marketing: “Hello” -Adele. Bryan Kramer, PureMatter: “What really decides consumers to buy or not to buy is the content of your advertising, not its form” -David Ogilvy. Lorraine Maurice, SAP: “No one is useless in this world who lightens the burdens of another” -Charles Dickens. Join us for Your Customers are Talking: Are You Joining the Conversation? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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