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The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” -Lisa Kleypas
Reality check: Your customers are talking about you – and to you – on social media, in customer reviews and user-generated content. Are you worried? Don’t be. You can use that content to your advantage.
How? Create an engaging, approachable space where customers and prospects can reach out to begin a conversation. And through those conversations, build positive relationships with them. That’s a good thing.
The experts speak. Sela Missiria
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