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Discouraged by the material decline in genuine engagement across Social Media platforms -most
notably Linkedin- over the past several years, and encouraged by dozens upon dozens of professional colleagues, Dennis and his Team set off on a journey to build a different and prospectively better engagement platform. Following an intensive 9-month development project-investing substantial time, talent, dollars and testing resources-, they unanimously decided to simply
“pull the plug.” What triggered their contrary decision? What lessons were learned? What’s next on the drawing board? As Founder
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