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Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific

September 27th 2016:Social Selling: King Content, Context and the Sales Cycle - Part 2

The buzz: Beyond monarchy. In the late 1990s, Sumner Redstone and Bill Gates declared 'Content is king', which became a mantra for Internet marketers and SEO practitioners. In 2012, wine marketing guru Gary 'V' Vaynerchuk raised the bar: 'If content is king, then context is god.' Aha! Getting the right content to the right audience at the right time is key to building your brand, developing trusted relationships and impacting a buyer’s journey. How to do it right? The experts speak. Hilary Carter, InTune Communications: 'When you invent the plane, you also invent the plane crash' -Paul Viril

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Featured Guests

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Hilary Carter

Hilary Carter is an advocate for leadership and accountability on Social Media. She is the founder of InTune Communications, a strategic communications company that consults to businesses, individuals, and community-based organizations on Social Media best practices, manages Social Media accounts, and creates customized communications solutions. She is a regular contributor to the Globe and Mail’s Leadership Lab series, writing on digital leadership, online branding, digital reputation, image-based communications, and the importance of establishing trust in organizations. Hilary holds a Master of Science in Management from the London School of Economics. Her career began in the financial ser
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Charrele Robinson-Brown

Charrele Robinson-Brown is a Director of Digital Experience who supports Social Selling in the Experiential Marketing & Strategic Programs Division. She is charged with infusing Gamification throughout Social Selling at SAP as well as running the BOSS Program. Charrele is also a Design Thinking Professional who is very passionate about this process. She has been with SAP for 3.5 years and has worked in a number of divisions from Consulting to Information Architecture/User Experience Design. In addition, she trains others in Design Thinking. Charrele is also piloting a program called Early Innovators. This construct pairs SAP with Middle and High School Students to create an environmen
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Kirsten Boileau

In her role as a Head of Regional Engagement & Social Selling at SAP, Kirsten Boileau is responsible for the dynamic collaborations and partnerships between global and regional marketing teams, as well as the continued development of the stellar Social Selling programs at SAP. As a member of the Global Marketing team and 11-year veteran of SAP, Kirsten is an expert in social selling, digital marketing, and leadership. Kirsten has deep expertise in personal branding, LinkedIn and LinkedIn Sales Navigator and has recently been named to the Top 100 Social Selling Influencers list, ranking at #40.
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https://www.voiceamerica.com/show/2490/changing-the-game-with-social-selling-presented-by-sap Changing the Game with Social Selling, Presented by SAP https://www.voiceamerica.com/show/2490/changing-the-game-with-social-selling-presented-by-sap The buzz: Beyond monarchy. In the late 1990s, Sumner Redstone and Bill Gates declared 'Content is king', which became a mantra for Internet marketers and SEO practitioners. In 2012, wine marketing guru Gary 'V' Vaynerchuk raised the bar: 'If content is king, then context is god.' Aha! Getting the right content to the right audience at the right time is key to building your brand, developing trusted relationships and impacting a buyer’s journey. How to do it right? The experts speak. Hilary Carter, InTune Communications: 'When you invent the plane, you also invent the plane crash' -Paul Virilio. Charrele Robinson-Brown, SAP: 'Marketing is telling the world that you're a rockstar. Content Marketing is showing the world that you are one' -Robert Rose. Kirsten Boileau, SAP: 'Content fails when you create materials that speak to very broad audiences' -Mark Yeager. Join us for Social Selling: King Content, Context and the Sales Cycle – Part 2. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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