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The buzz: 'Surround yourself with partners who are better than you are' -D. Ogilvy. Is your company treating your ecosystem as vendors to squeeze and channels to push, not as agile partners to co-innovate with you? Reality check: Small and medium organizations in your ecosystem can bring a different kind of value to innovation than you get from start-ups and big companies. What are the challenges and opportunities of expanding your innovation capabilities to your partner network? The experts speak. Professor Wim Vanhaverbeke, Hasselt University: 'The success of electric cars hinges on the succ
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