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Changing the Game in Revenue Growth, Presented by SAP

Changing the Game in Revenue Growth, Presented by SAP

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October 6th 2016: Social Media Done Right: Super Brand Impact

The buzz: “Managers do things right. Leaders do the right thing” -Drucker- Social media is ubiquitous in the personal and professional spaces, and your company and your employees are expected to take part. How to ensure your employees are appropriately amplifying your culture to the wider audience, sharing their talents and passions to establish authentic relationships with prospects and customers, and sharing a positive perception of your brand? A social media policy. The experts speak. Andrew J. Sherman, Seyfarth Shaw: “If I am not for myself, then who shall be for me? -Rabbi Hillel. Sarah

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Featured Guests

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Andrew J. Sherman

Andrew J. Sherman is a Partner and Chair of the Corporate Department in the Washington, D.C. office of Seyfarth Shaw. He is a recognized international authority on the legal and strategic issues affecting small and growing companies.
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Sarah Goodall

Sarah Goodall is the founder and CEO of Tribal Impact Ltd, a global agency that helps B2B businesses activate employee voices on social media to create amazing customer experiences. Working with companies such as IBM, Henkel and Panasonic, Tribal Impact specialises in employee advocacy, social selling, digital leadership and influencer marketing programs.
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Lorraine Maurice

Lorraine Maurice is a Senior Director of Global Indirect Marketing at SAP. She is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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