In an ever-increasingly crowded marketplace, effective agent branding has never been so important. Developing a meaningful personal brand that fosters trust and inspires action is the new gold standard, and omni-channel marketing is where the industry is trending. All of this is tough to keep up with, but one of the things I love about CORE is that they take each agent’s personal brand as seriously as they do their own. So, let’s dig in. Developing good strategy is starting at the beginning, as well as identifying your audience. Next, style and substance play a big role, and a strong call-to-a
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