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The buzz: “The sooner we drop the ‘e’ out of e-commerce and just call it commerce, the better” (Bob Willett). Many retailers have made great digital online strides, but focusing on “clicks” vs “bricks” may shortchange their in-store customer experience worth up to 98% of total sales. How to stay innovative and relevant to compete online? Traditional transactional stores are assuming new roles, like Tesla’s showroom-only locations and Apple’s mini-schools. The experts speak. Cathy Han, 42 Technologies: “Often when you think you're at the end of something, you're at the beginning of something el
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