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Technology Revolution: The Future of Now

Technology Revolution: The Future of Now

Wednesday at 8 AM Pacific/11 AM Eastern

February 01st 2017: Tell Me a Great Story: The Role of Storytelling in Sales

The buzz: “People are hungry for stories. It’s part of our very being” (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie–with a hero and a villain–that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Ge

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Featured Guests

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Michael Margolis

Michael Margolis is an educator, anthropologist and narrative strategist. As CEO of Get Storied, he advises corporate leaders on messaging, disruptive innovation, and complex change adoption. His clients include Google, Deloitte, Facebook, NASA, venture capitalists, and high-growth startups.
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Heidi Berenson

Two-time Emmy and Peabody Award-winner Heidi Berenson, president of Washington, DC-based Berenson Communications, powers up the performance of top executives – Fortune 500 CEOs to Members of Congress – when facing the press, a presentation or a pitch.
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Janis Fratamico

Janis Fratamico is the Marketing Leader, East Market Unit for SAP. With more than 20 years of marketing experience in the enterprise computing and consulting services markets, Janis has played a key role helping shape the strategy and go-to-market approach for key business units at Bloomberg, IBM, PricewaterhouseCoopers and KPMG.
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https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now 02/06/2020 09:00 02/06/2020 10:00 Technology Revolution: The Future of Now https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now The buzz: “People are hungry for stories. It’s part of our very being” (Studs Terkel). Everyone loves, craves, and has a story. But many companies approach prospects and customers with boring, crammed power point slides devoid of action, conflict and emotion. Did you forget that these people are human? Solution: Frame your information like an action movie–with a hero and a villain–that your potential buyer would watch in a theater, as they munch popcorn. Why? Powerful storytelling can propel your sales effort to a new level of trust and customer loyalty. The experts speak. Michael Margolis, Get Storied: “Those who tell the stories, rule the world” (Plato). Heidi Berenson, Berenson Communications: “Does anyone have questions for my answers?” (Henry Kissinger). Janis Fratamico, SAP: “When you slip on a banana peel, people laugh at you. But when you tell people you slipped on a banana peel, it's your laugh” (Nora Ephron). Join us for Tell Me a Great Story: Role of Storytelling in Sales. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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