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The buzz: “In God we trust. All others must bring data” (W. Edwards Deming). Many large enterprises are using data and analytics to boost their bottom line. But less-mature analytics practitioners are experiencing breakdowns at critical stages of the business initiative process, starting from when they identify new business opportunities and model ways to act on insights, to measuring the outcomes of their data-driven strategies. Incentives to correcting these issues include 15% gains in operating margins and revenues, and risk profile improvement. How can your organization achieve better anal
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