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The Tech Cat Show

The Tech Cat Show

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February 15th 2017: This week's guest, Josh Messinger,

This week we chat with Josh Messinger, the Haptic Touch Executive. Josh heads up Advertising and Industry Relationships at Immersion, an innovative technology company that offers haptic touch solutions. Haptic feedback is the use of the sense of touch in a user interface and it enhances device experiences through touch. Josh is going to share with us how research has shown that utilizing haptics can further increase satisfaction and enjoyment on any content experience. In fact, 85% of users feel more immersed in videos enhanced with tactile effects!!! Join us for another insightful convers

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Featured Guest

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Josh Messinger, Head of Advertising and Content

As Head of Advertising & Content Industry Relationships at Immersion I’ve been tasked with bringing haptics (the sense of touch) to mobile advertisers. Day to day this means talking to brands, agencies, distribution platforms and publishers.
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