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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

February 22nd 2017:Blockchain Technology: Turning Marketing on Its Head?

The buzz: “Blockchain is much bigger than Bitcoin and its reach is far more holistic.” (forum.daohub.org) In search of the holy grail of a unified customer profile, marketers have built massive databases for up-sells, cross-sells, promotions, retention. But what if the customer forces you to PAY THEM to access and use their data, read your ad, view your video, attend your seminar? Welcome to the new reality of blockchain technology. Best known as the infrastructure for Bitcoin, blockchains are altering the marketer-customer relationship. The experts speak. Jeremy Epstein, Never Stop Marketin

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Featured Guests

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Jeremy Epstein

Jeremy Epstein, CEO of Never Stop Marketing, has 20 years of international marketing experience. Most recently, he was VP, Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.3 billion valuation and 900 people in 3 years. Previous work experience includes Microsoft and consulting to firms such as Johnson & Johnson and two NY Times best-selling authors. Jeremy spent 3 years living and working in Frankfurt, Germany, and Tokyo, Japan. Jeremy is the author of numerous whitepapers and a book, “It’s ALL on the Blog, DON’T Buy the Book,” published “Blockchains in the Mainstream: When Will Everyone Else Know?”, and has presented to hundreds of audiences in 15 countri
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Amanda Gutterman

Amanda Gutterman is CMO at ConsenSys, a venture production studio and custom software development consultancy building decentralized applications (DApps), enterprise solutions, and developer tools for blockchain ecosystems, focused primarily on Ethereum. Forbes Magazine listed Amanda on its 30 Under 30 in Media list, and Inc. as one of 30 Under 30 Movers and Shakers in the Content Industry. Previously, Amanda cofounded Slant, a “decentralized” media platform. She also served as Special Projects Editor at The Huffington Post and worked at The New Yorker. She grew up in Washington, D.C. and is a graduate of Columbia University. Her work has been cited by Business Insider, Digiday, Tech Crunc
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Joel Monegro

Joel Monegro is an investment analyst at Union Square Ventures (USV), where he focuses on developing the firm’s blockchain thesis and investment strategy. USV is widely recognized as a blockchain thought leader among venture capital firms. The firm’s investments in blockchain companies span multiple markets and applications of the technology, from online wallets and exchanges like Coinbase and GDAX to decentralized marketplace protocols like OpenBazaar. Before joining the firm in 2014, Joel worked for the government of the Dominican Republic as Manager of the Digital Economy Department, responsible for public programs to support the local startup ecosystem and developing policy around area
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 25/10/2017 08:00 25/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The buzz: “Blockchain is much bigger than Bitcoin and its reach is far more holistic.” (forum.daohub.org) In search of the holy grail of a unified customer profile, marketers have built massive databases for up-sells, cross-sells, promotions, retention. But what if the customer forces you to PAY THEM to access and use their data, read your ad, view your video, attend your seminar? Welcome to the new reality of blockchain technology. Best known as the infrastructure for Bitcoin, blockchains are altering the marketer-customer relationship. The experts speak. Jeremy Epstein, Never Stop Marketing: “There’s something happening here, what it is ain’t exactly clear” (Buffalo Springfield). Amanda Gutterman, ConsenSys: “Never allow a person to tell you ‘no’ who doesn't have the power to say ‘yes’” (Eleanor Roosevelt). Joel Monegro, Union Square Ventures: “History doesn't repeat itself, but it does rhyme” (Mark Twain). Join us for Blockchain Technology: Turning Marketing on Its Head? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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