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Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific

February 23rd 2017:Balancing Act: Your Small Business Marketing Strategy

The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it. But to introduce your product and service to today’s socially connected, ecommerce-savvy prospects – and turn them into loyal customers who keep coming back – you heed to combine and balance traditional and social marketing tactics. Ready to decide how, where and when to invest your funds and resources? The experts speak. Trish Nettleship, UCB: “Sound strategy starts with having the right goal”

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Featured Guests

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Trish Nettleship

Trish Nettleship joined UCB bringing over 20 years of marketing experience in high-tech and telecom industries. Previously at AT&T, she led digital marketing and social media for the business division focused on helping customers increase productivity and grow their business. Under her leadership, AT&T grew social into a significant channel for lead generation and overall engagement with their customers. Trish leads the newly-formed Multichannel Marketing team at UCB. Trish’s role is to define how multichannel marketing, working across organizational boundaries can provide a seamless, delightful experience for patients and key stakeholders. Her focus is on defining what opportunities and
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Lisa Durrett

Lisa Durrett is Chief Strategist and Founder of Broad Insite. Broad Insite is a marketing consultancy that provides integrated marketing support and training (Marketing How-To) including Messaging, Social, PR, Web and Branding to Small-Mid-Size Businesses. Previously with AT&T, Lisa led Small Business marketing for the business division. Focused on empowering small businesses by providing unique and ground breaking content and resources to inspire and provide solutions to that help owners and entrepreneurs grow their business. At Broad Insite, Lisa provides clarity and a strategic roadmap to help small businesses reach their marketing goals, while helping them gain the marketing skills -
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Lorraine Maurice

Lorraine Maurice is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap 26/10/2017 11:00 26/10/2017 12:00 Think Big Work Small with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap The buzz: “Marketing is too important to be left to the marketing department” (David Packard). Marketing is at the heart of your business success. In fact, most aspects of your business depend on it. But to introduce your product and service to today’s socially connected, ecommerce-savvy prospects – and turn them into loyal customers who keep coming back – you heed to combine and balance traditional and social marketing tactics. Ready to decide how, where and when to invest your funds and resources? The experts speak. Trish Nettleship, UCB: “Sound strategy starts with having the right goal” (Michael Porter). Lisa Durrett, Legacy Worldwide: “Attitude is a little thing that makes a big difference” (Sir Winston Churchill). Lorraine Maurice, SAP: “All progress takes place outside the comfort zone” (Michael John Bobak). Join us for Balancing Act: Your Small Business Marketing Strategy. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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