After the awareness of the change has been built; the next step is to Create Desire.
The shift for the focus here goes from the business or company perspective, to the individual’s perspective.
It needs to end with “I will be part of this change”, “I am on side”.
As managers, you can assist your staff to do this, but can never force them. However, I will provide some tools to show you how.
Learn how to Create Desire and know “What’s In It For Me?”
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