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The Tech Cat Show

The Tech Cat Show

Wednesday at 1 PM Pacific

March 15th 2017:This week's guest, Babs Rangaiah, The Media All Star

This week we chat with Bab Rangaiah, a Media All Star and marketing lead for IBM's iX Division. Babs is responsible for creating end to end solutions leveraging all of IBM's assets for its clients. Babs has a long history in innovation and new media strategies, having been the global communications planner for Unilever and establishing himself as the go to guy for innovation for a global package goods company. Babs is going to share how you can create magic in today's disruptive digital age leveraging the assets of global brands and the latest technology. You'll laugh and learn alot when l

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Babs Rangaiah, The Media All Star

Babs Rangaiah leads marketing for IBM’s iX division. His directive is to apply the considerable assets of IBM -- from Design to cognitive computing through to e-commerce -- to establish an end to end marketing advisory blueprint for the digital age for some of the world's top brands. Prior to joining IBM, Babs was the Vice President of Global Communications Planning for Unilever, based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process. Under his leadership, Unilever was recognized as one of the best and most innovative marketers in their use of the Media &
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https://www.voiceamerica.com/show/2488/the-tech-cat-show 13/12/2017 01:00 13/12/2017 02:00 The Tech Cat Show https://www.voiceamerica.com/show/2488/the-tech-cat-show This week we chat with Bab Rangaiah, a Media All Star and marketing lead for IBM's iX Division. Babs is responsible for creating end to end solutions leveraging all of IBM's assets for its clients. Babs has a long history in innovation and new media strategies, having been the global communications planner for Unilever and establishing himself as the go to guy for innovation for a global package goods company. Babs is going to share how you can create magic in today's disruptive digital age leveraging the assets of global brands and the latest technology. You'll laugh and learn alot when listening to Bab Rangaiah, the Media All Star on the Tech Cat Show! VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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