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Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific

April 06th 2017:Give Me Space: Conversations with Customers

The buzz: “Finding new ways, more clever ways to interrupt people doesn’t work” (Seth Godin). Your customers and some prospects are talking to you. And many are talking about you (hopefully glowing). It would be great if you can guide those conversations to your advantage., but how? Use your existing company content – customer reviews and user-generated comments – to create an engaging, approachable space where people can reach out to begin a conversation. From there, build positive, loyal, long-term relationships. The experts speak. Lisa Durrett, Legacy Worldwide: “Conventional marketing wis

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Featured Guests

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Lisa Durrett

Lisa Durrett is Chief Strategist and Founder of Broad Insite. Broad Insite is a marketing consultancy that provides integrated marketing support and training (Marketing How-To) including Messaging, Social, PR, Web and Branding to Small-Mid-Size Businesses. Previously with AT&T, Lisa led Small Business marketing for the business division. Focused on empowering small businesses by providing unique and ground breaking content and resources to inspire and provide solutions to that help owners and entrepreneurs grow their business. At Broad Insite, Lisa provides clarity and a strategic roadmap to help small businesses reach their marketing goals, while helping them gain the marketing skills -
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Sela Missirian

Sela Missirian is the VP of Marketing Strategy and Business Development at Brown Bag Marketing. With her deep digital roots at multiple tech startups and significant consulting expertise, she advises clients on how they can achieve their business goals within a modern marketing context. Her core capabilities include innovation, brand positioning, digital strategy, global marketing and B2B social media for brands such as Allergan, AT&T, Coca-Cola, Chick-fil-A, Johnson & Johnson, Mars Drinks and Pfizer Animal Health. Her recent business development activities have brought top tier clients to Brown Bag such as Piedmont Healthcare, Elavon and Voya Financial. Prior to consulting, Sela spent her
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Tara Mead

Tara Mead, Director of Partner and SME Marketing at SAP, has worked in multinational hardware and software companies for more than 20 years, giving her broad experience especially in channel programs and marketing. Working at SAP for 12 years, Tara has enjoyed supporting partners’ Go To Market activities. This year she is working on SAP’s Partner #LivePartner initiative where SAP is helping partners have #LiveConversations with SAP and their customers supporting their marketing enablement.
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https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap 26/10/2017 11:00 26/10/2017 12:00 Think Big Work Small with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap The buzz: “Finding new ways, more clever ways to interrupt people doesn’t work” (Seth Godin). Your customers and some prospects are talking to you. And many are talking about you (hopefully glowing). It would be great if you can guide those conversations to your advantage., but how? Use your existing company content – customer reviews and user-generated comments – to create an engaging, approachable space where people can reach out to begin a conversation. From there, build positive, loyal, long-term relationships. The experts speak. Lisa Durrett, Legacy Worldwide: “Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But… in the new age of social media, he or she has the tools to tell ten million” (Paul Gillin). Sela Missirian, Brown Bag Marketing: “Focus on how to be social, not how to do social” (Jay Baer). Tara Mead, SAP: “If content is king, then conversation is queen” (Jon Munsell). Join us for Give Me Space: Conversations with Customers. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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