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In 1997, Ron attended Disney Institute’s professional development program: The Disney Approach to Customer Loyalty: Creating Service that Keeps Your Customers Coming Back. How does Disney create superior value for its guests? They have a foundation that is composed of three components: core competencies, core offering, and core customers. Here was the Walt Disney World Resort promise to its Guests in 1997: “We create happiness by providing the finest in entertainment to people of all ages, everywhere.” Ron and Ed will discuss Disney’s approach to customer loyalty, along with other exemplary co
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