The buzz: “Imagine if your washing machine itself was the diagnostician monitoring machine behavior and sending alerts … ahead of failures… scheduling a service call and ordering the service parts” (Lee Smith, 2014). High-tech companies are increasingly adapting their business model to deliver outcomes, not just products, to customers. This “outcome-based economy” is enabled by digital technologies including IoT sensors, big data and analytics, and near-unlimited bandwidth. Doing business in this new environment requires your organization to control your products, collect usage data, glean ou
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