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May 17, 2017: Social Media for CEOs in 140 Characters

Pam Lassiter, Host of the CEO Academy, interviews Amy Lipton, CEO of Spitfire Petites, and Dino Cattaneo, CEO of Hoolibean Digital Marketing about “Social Media for CEOs in 140 Characters.” The first question CEOs usually ask is, “Why me? I have a good Marketing Department.” You’ll get your answer. Good CEOs who want to continue to grow their businesses have no choice. “How” is the art form that the guests will describe. CEOs have a unique role in integrating social media strategy into the business plan and in providing oversight of a critical tool in developing business, monitoring customer e

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Featured Guests

Amy Lipton

Amy is the founder and CEO of Spitfire Petite, the world’s first-ever athletic wear that fuses fashion-forward style, high-performance luxury fabrics and meticulous design proportioned to fit and flatter the petite woman. Amy has been a C-level and senior global marketing executive for more than a decade, focusing on media, entertainment, digital media, software and eCommerce. Her experience ranges from directing global digital media and ecommerce for IBM to Chief Marketing Officer at some start ups with highly successful exits She creates marketing and brand strategies that consistently result in growth to multi-billion dollar levels. She has provided business development expert.....
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Dino Cattaneo

Dino Cattaneo is CEO and Managing Partner of Hoolibean, a boutique digital marketing firm. He partners with Fortune 50 companies to small start-ups to help customers find, choose, buy, use and love their products and services. At the intersection of creativity and analysis, he leverages the data available in digital marketing channels to spark the insight that allows a brand to make an emotional connection with a customer. Dino has 20+ years of experience in digital marketing client services both on the agency and corporate sides. He builds acquisition and branding programs integrating web site and mobile design, search engine optimization, aggregator and affiliate marketing, paid search.....
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