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Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific

May 25th 2017:Small Business, Big Rewards: Alliances with Marketing Partners

The buzz: “Strategic alliances are becoming more relevant to business owners of all sizes and all industries – what used to be limited to blue chip companies is now a commonplace consideration for many small business owners” (Maria Martyak). Building smart relationships has always made sense for big business: McDonald’s and Coca-Cola. GoPro and Red Bull: "Stratos". Now alliance opportunities with big rewards are now everywhere for small companies, too. Look! The experts speak. Lorraine Maurice, SAP: “A group needs only two things to be a tribe: a shared interest and a way to communicate” (Set

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Featured Guests

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Lorraine Maurice

Lorraine Maurice is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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Lisa Durrett

Lisa Durrett is Chief Strategist and Founder of Broad Insite. Broad Insite is a marketing consultancy that provides integrated marketing support and training (Marketing How-To) including Messaging, Social, PR, Web and Branding to Small-Mid-Size Businesses. Previously with AT&T, Lisa led Small Business marketing for the business division. Focused on empowering small businesses by providing unique and ground breaking content and resources to inspire and provide solutions to that help owners and entrepreneurs grow their business. At Broad Insite, Lisa provides clarity and a strategic roadmap to help small businesses reach their marketing goals, while helping them gain the marketing skills -
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Trish Nettleship

Trish Nettleship joined UCB bringing over 20 years of marketing experience in high-tech and telecom industries. Previously at AT&T, she led digital marketing and social media for the business division focused on helping customers increase productivity and grow their business. Under her leadership, AT&T grew social into a significant channel for lead generation and overall engagement with their customers. Trish leads the newly-formed Multichannel Marketing team at UCB. Trish’s role is to define how multichannel marketing, working across organizational boundaries can provide a seamless, delightful experience for patients and key stakeholders. Her focus is on defining what opportunities and
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https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap 26/10/2017 11:00 26/10/2017 12:00 Think Big Work Small with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap The buzz: “Strategic alliances are becoming more relevant to business owners of all sizes and all industries – what used to be limited to blue chip companies is now a commonplace consideration for many small business owners” (Maria Martyak). Building smart relationships has always made sense for big business: McDonald’s and Coca-Cola. GoPro and Red Bull: "Stratos". Now alliance opportunities with big rewards are now everywhere for small companies, too. Look! The experts speak. Lorraine Maurice, SAP: “A group needs only two things to be a tribe: a shared interest and a way to communicate” (Seth Godin). Lisa Durrett, Broad Insite: “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team” (Reid Hoffman). Trish Nettleship, UCB: “Fearlessness is like a muscle…the more I exercise it the more natural it becomes to not let my fears run me” (Arianna Huffington). Join us for Small Business, Big Rewards: Alliances with Marketing Partners. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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