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Coffee Break with Game-Changers, presented by SAP

Coffee Break with Game-Changers, presented by SAP

Wednesday at 8 AM Pacific/11 AM Eastern

June 07th 2017:The Art of Storytelling in Sales - Part 2

The buzz: “Stories give people enough space to think for themselves” (Annette Simmons). Your favorite movie, book, and song are memorable because the director, author and songwriter told an engaging story using drama and emotion. Storytelling is also important for everyone in sales for the same reasons. Prospects need to feel, believe and remember you in order to be moved to make a purchase. If you don’t make it easy for them, you risk becoming the next book they forgot they ever read. The experts speak. Heidi Berenson, Berenson Communications: “It is no secret in television that the best ad-

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Featured Guests

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Heidi Berenson

Two-time Emmy and Peabody Award-winner Heidi Berenson, president of Washington, DC-based Berenson Communications, powers up the performance of top executives – Fortune 500 CEOs to Members of Congress – when facing the press, a presentation or a pitch. Her TV credits include: ABC News, Good Morning America, CBS News with Charlie Rose and CNN. She’s appeared on Good Morning America and CNN: https://www.youtube.com/watch?v=0cey61CrH_c Capital Style wrote: “(Heidi) likes to lead by example. It’s a style that sets her apart from Washington’s growing legion of media trainers.” She’s been quoted in The Washington Post, The Boston Globe and Glamour and penned articles for Allure Magazine and Wash
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Janis Fratamico

Janis Fratamico is the Marketing Leader, East Market Unit for SAP. With more than 20 years of marketing experience in the enterprise computing and consulting services markets, Janis has played a key role helping shape the strategy and go-to-market approach for key business units at Bloomberg, IBM, PricewaterhouseCoopers and KPMG. Janis joined SAP in 2016. Most recently, she was the Head of Global Relationship Marketing for Bloomberg LP. Prior to that, Janis spent 12 years with IBM, leading the marketing for IBM’s Consulting Business in North America for 10 years and later as the Global Marketing Director for the Distribution Sector. Janis is a repeat Breast Cancer Three-Day walk participan
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https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap 25/10/2017 08:00 25/10/2017 09:00 Coffee Break with Game-Changers, presented by SAP https://www.voiceamerica.com/show/1981/coffee-break-with-game-changers-presented-by-sap The buzz: “Stories give people enough space to think for themselves” (Annette Simmons). Your favorite movie, book, and song are memorable because the director, author and songwriter told an engaging story using drama and emotion. Storytelling is also important for everyone in sales for the same reasons. Prospects need to feel, believe and remember you in order to be moved to make a purchase. If you don’t make it easy for them, you risk becoming the next book they forgot they ever read. The experts speak. Heidi Berenson, Berenson Communications: “It is no secret in television that the best ad-libs are always thought out and put into notes ahead of time. Two or three words will remind you of whatever the point is... (David Brinkley, A Memoir). Janis Fratamico, SAP: “My mother wanted us to understand that the tragedies of your life one day have to potential to be the comic stories the next (Nora Ephron). Join us for The Art of Storytelling in Sales – Part 2. VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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