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The buzz: “People do not buy goods and services. They buy relations, stories and magic.” (Seth Godin) Coined by marketing legend Godin in the title of his groundbreaking 1999 book, “Permission Marketing” turns 18 this year. His concept: it is a privilege, not the right, to deliver anticipated, personal and relevant messages to people who want to get them. It also recognizes consumers’ power to ignore marketing. Per a HubSpot survey, most of us want to manage or filter what we receive but we’re open to messages from companies we want to do business with. Ready to develop better relationships wi
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