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Think Big Work Small with Game-Changers, Presented by SAP

Think Big Work Small with Game-Changers, Presented by SAP

Thursday at 11 AM Pacific

June 15th 2017:Permission Marketing Turns 18: Coming to the Party?

The buzz: “People do not buy goods and services. They buy relations, stories and magic.” (Seth Godin) Coined by marketing legend Godin in the title of his groundbreaking 1999 book, “Permission Marketing” turns 18 this year. His concept: it is a privilege, not the right, to deliver anticipated, personal and relevant messages to people who want to get them. It also recognizes consumers’ power to ignore marketing. Per a HubSpot survey, most of us want to manage or filter what we receive but we’re open to messages from companies we want to do business with. Ready to develop better relationships wi

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Featured Guests

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Lorraine Maurice

Lorraine Maurice is a results-oriented leader with an impressive track record in communications, social media, channel marketing and business development within high tech and telecom industries. For over 25 years, she has defined and managed complex go-to-market channel strategies and developed compelling messaging and content for each step of the buyer’s journey. Lorraine has a strong balance of entrepreneurial thinking and corporate governance and effectively brings together the right mix of people, resources, and processes to meet the most complex challenges.
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Lisa Durrett

Lisa Durrett is Chief Strategist and Founder of Broad Insite. Broad Insite is a marketing consultancy that provides integrated marketing support and training (Marketing How-To) including Messaging, Social, PR, Web and Branding to Small-Mid-Size Businesses. Previously with AT&T, Lisa led Small Business marketing for the business division. Focused on empowering small businesses by providing unique and ground breaking content and resources to inspire and provide solutions to that help owners and entrepreneurs grow their business. At Broad Insite, Lisa provides clarity and a strategic roadmap to help small businesses reach their marketing goals, while helping them gain the marketing skills -
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https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap 26/10/2017 11:00 26/10/2017 12:00 Think Big Work Small with Game-Changers, Presented by SAP https://www.voiceamerica.com/show/2562/think-big-work-small-with-game-changers-presented-by-sap The buzz: “People do not buy goods and services. They buy relations, stories and magic.” (Seth Godin) Coined by marketing legend Godin in the title of his groundbreaking 1999 book, “Permission Marketing” turns 18 this year. His concept: it is a privilege, not the right, to deliver anticipated, personal and relevant messages to people who want to get them. It also recognizes consumers’ power to ignore marketing. Per a HubSpot survey, most of us want to manage or filter what we receive but we’re open to messages from companies we want to do business with. Ready to develop better relationships with and save money by focusing your marketing on a more receptive audience? The experts speak. Lorraine Maurice, SAP: “Think big and don’t listen to people who tell you it can’t be done. Life is too short to think small” (Tim Ferriss). Lisa Durrett, Broad Insite: "People spend money when and where they feel good" (Walt Disney). Join us for Permission Marketing Turns 18: Coming to the Party? VoiceAmerica | Talk Radio | Online Talk Radio studio@voiceamerica.com false DD/MM/YYYY Add to Calendar
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