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CEO Academy

CEO Academy

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June 21st 2017:Future CEO: 5 Skills to Start Developing NOW

Pam Lassiter, Host of the CEO Academy, interviews Larry Weber, Chair and Founder of Racepoint Global, on “Future CEO: 5 Skills to Start Developing NOW”. Larry’s extensive experience in founding and growing the world’s largest PR firm, Weber Shandwick, before it was sold to Interpublic Group, then subsequent experience as Chair and CEO of several companies gives him a perspective on the future and expertise in what CEOs need to be doing now to get there. His books and digital marketing focus contribute to his commentary on skills around 1) partnerships + experiences, 2) leveraging the online le

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Larry Weber

Larry Weber, an expert on public relations and marketing services, integrates Internet and digital technologies to deliver new levels of customer engagement. He started The Weber Group in 1987 which became the world’s largest PR firm within a decade. Bought by The Interpublic Group, Larry was named chair and CEO of their Advanced Marketing Services, a $3B unit with 12,000 people. He is currently Chair and founder of Racepoint Global, an advanced marketing services agency connecting influence and action. Larry’s boards include Massachusetts Innovation and Technology Exchange (MITX), Pegasystems and Macromill Group in Japan. He is a guest lecturer at Tuck School at Dartmouth College. Larry w
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