Out with the Old, In with Marketing Automation: Benefit or Spammy

September 7, 2021
Hosted by Bonnie D. Graham

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Guest Information

Episode Description

The Buzz 1: “Automated emails, triggered emails, drip email marketing…phrases often used by people considering a marketing automation system…where there’s email, unfortunately there’s spam… plenty of marketers are willing to cross the line to try to generate more leads … They rent lists full of bad addresses and unqualified prospects…too aggressive with frequency and offers…a desire for a quick and easy return. Acting on that desire however can bite you squarely in the arse.” [www.net-results.com/blog] Today there's a solution to over-complicated processes, underqualified leads, too little use of customer data and personalization – Marketing Automation. What is it? Marketing automation utilizes technology to streamline and improve the efficacy of marketing efforts (Salesforce). It allows you to target audiences better and provide them with relevant content, all at the exact right time of their buyer’s journey. But some people say Marketing Automation is almost too good at its job because as soon as a customer or prospect shows a bit of interest in your product or service, a slew of uninvited spammy promotional content begins appearing. Do they get annoyed, click off and abandon their journey with you? Question on the table: Has Marketing Automation transformed the industry in the right ways? Does automated marketing do its job too well? How will the inevitable cookies-less web impact the benefits of Marketing Automation? We’ll ask Neal Schaffer at PDCA Social, Kirill Kniazev at Motili, and Alisha Seegmiller at SAP for their take on Out with the Old and In with Marketing Automation – Beneficial or Spammy?

Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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