eMail Marketing: Digital Dinosaur or Business Backbone?

June 8, 2021
Hosted by Bonnie D. Graham

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Episode Description

The Buzz: “’That thing out there…that is no dinosaur,' says Owen in the 2015 action/sci-fi film Jurassic World. Can the same be said about your email marketing strategy?” (mashable.com) Fifty years ago, in 1971, pioneering American computer programmer Ray Tomlinson implemented the first email program on the ARPANET system, the precursor to the Internet. It was the first system able to send mail between users on different hosts connected to ARPANET. The first business marketing email blast was sent in 1978 – and companies are still using this method of communication with customers and prospects today. Given the digital transformation every business is undergoing now as a result of the global pandemic, we’re wondering if this form of communication is antiquated or truly the backbone of how we entice, engage, and convert customers. Or is it something in between? Does email fit into the modern buyer's journey? What’s working and what’s not? What might the future of email marketing look like? We’ll ask Neal Schaffer at PDCA Social, Lindsay Miles at Emory University and Ashley Melendez at SAP for their take on eMail Marketing: Digital Dinosaur or Business Backbone?

Changing the Game with Digital Engagement, Presented by SAP

Changing the Game with Digital Engagement, Presented by SAP

Tuesday at 7 AM Pacific Time/10 AM Eastern Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Engagement. We’ll explore the fundamental changes that digital transformation is having on the marketing and sales professions. Our panelists will discuss the implications on the buyer journey, how Digital Engagement impacts an organization in terms of alignment, accountability, and business outcomes, as well as how Digital Engagement changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Engagement, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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