Channel Checkup: Is Digital Selling Dead?
March 19, 2019
Hosted by Bonnie D. Graham
The buzz: “The idea that social selling is dead or dying is a bit over exaggerated … Cold calling should be dead” (Koka Sexton). In conversations about account-based marketing (ABM), we often hear that cold calling is dead, email is dead and social selling aka digital selling is dead. True or false? The key to the longevity of any channel is its rocket fuel: content. Timely, targeted and relevant messages help you break into target accounts and drive ongoing buyer engagement. Our panel of experts will discuss whether digital selling is dying or dead, and if so, what will replace or complement it. The experts speak. Paul Slack, Vende Social: “There are no traffic jams along the extra mile” (Roger Staubach). Tom Martin, Converse Digital: “Life is a marathon, not a sprint. Act accordingly” (Dr Phil). Charrele Robinson-Brown, SAP: “Everyone thinks of changing the world, but no one thinks of changing himself” (Leo Tolstoy). Join us for Channel Checkup: Is Digital Selling Dead?
Changing the Game with Digital Selling, Presented by SAP
Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel
Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.
Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.
Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.
Bonnie D. Graham
Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.
SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.