B2B Digital Selling: How To Stay Human

July 16, 2019
Hosted by Bonnie D. Graham

[Download MP3] [itunes] [Bookmark Episode]

Guest Information

Episode Description

The buzz: “By living the day-to-day life of your clients, you can glean insights that are impossible to see from your side of the aisle” (Sona Jepsen www.entrepreneur.com/article/300683). The same people who buy cars, clothes and home services are also making B2B purchasing decisions for their business. The implications for sales people in this Digital Selling era? Ensure you maintain personal communications across digital channels to show your real human face behind your selling message. The experts speak. William Arruda, Reach: “Authenticity is the daily practice of letting go of who we think we’re supposed to be and embracing who we are” (Brené Brown). Mark Lotenero, Grapevine6: “Throughout human history, we have been dependent on machines to survive. Fate, it seems, is not without a sense of irony" (Morpheus, The Matrix). Bruna Gonçalves, SAP: “Great men are not born great, they grow great…” (The Godfather). Join us for B2B Digital Selling: How To Stay Human.

Changing the Game with Digital Selling, Presented by SAP

Changing the Game with Digital Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Digital Selling. We’ll explore the fundamental changes that Digital Selling is having on the sales and marketing profession, the implications on the buyer journey, how Digital Selling impacts an organization in terms of alignment and accountability, and how Digital Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Digital Selling, presented by SAP, broadcasts live on the VoiceAmerica Business Channel.

  • Snag
  • ecard
  • Bookmark and Share
Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

  • Snag
  • ecard
  • Bookmark and Share

This site is protected by Trustwave's Trusted Commerce program