Social Selling and LinkedIn: Relationships 101

August 14, 2018
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Where else can you find your customers, prospects, partners, suppliers, competitors and thought leaders talking about key topics and trends in your industry? If you’re not using LinkedIn groups, you’re missing out” (Jeff Simmons). LinkedIn is the primary B2B targeted relationship-building social selling tool, helping salespeople find, qualify and close prospects. It’s “social” because you build foundational relationships online by answering their questions with content that builds trust with you along their buying journey. Are your salespeople optimizing or underutilizing LinkedIn’s powerful social tools? The experts speak. Aka Petrancosta, LinkedIn: “Everything you want to be, you already are. You're simply on the path to discovering it” (Alicia Keys). Brynne Tillman, Social Sales Link: “What we dwell on is who we become” (Oprah Winfrey). Phil Lurie, SAP: “’The time has come,’' the Walrus said” (Lewis Carroll). Join us for Social Selling and LinkedIn: Relationships 101.

Changing the Game with Social Selling, Presented by SAP

Changing the Game with Social Selling, Presented by SAP

Tuesday at 7 AM Pacific Time on VoiceAmerica Business Channel

Game-changing technology strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.

Join host Bonnie D. Graham as she invites you to take an additional Coffee Break with Game-Changers for our special series on Social Selling. We’ll explore the fundamental changes that Social Selling is having on the Sales profession, the implications on the buyer journey, how Social Selling impacts an organization in terms of alignment and accountability, and how Social Selling changes the dynamic between buyer and seller.

Learn how you can become the savvy Leader who takes your company across the finish line as you look ahead to the next wave of business innovation. Changing the Game with Social Selling, presented by SAP, can be heard live Tuesdays on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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Episode Directory

August 2018

  • 8/14/2018: Social Selling and LinkedIn: Relationships 101 Listen Now

July 2018

June 2018