Testing and Planning for Continued Revenue Growth

December 3, 2019
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Market like the year you are in!” (Gary Vaynerchuck). The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health. Each demand generation program, social media campaign, experiential event is a chance for you and your team to test, learn and refine planning to adjust for revenue growth. The experts speak. Barry Moltz, Shafran Moltz Group LLC: "Truth is not to be found outside. No teacher, no scripture can give it to you. It is inside you and if you wish to attain it, seek your own company. Be with yourself” (Osho). Stacie Sussman, SSR Digital Group: "“The Yesees said yes to anything…The Noees said no to everything…the Thinkforyourselfees All came out all right" (Shel Silverstein). Will Black, SAP: "Good fortune is what happens when opportunity meets with planning” (Thomas A. Edison). Join us for Testing and Planning for Continued Revenue Growth.

Changing the Game in Revenue Growth, Presented by SAP

Archives Available on VoiceAmerica Business Channel

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision.

Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey.

Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty.

Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. In 2011, working at the enterprise software leader SAP, she successfully created, produced and hosted the weekly “Coffee Break with Game-Changers” business thought leadership roundtable radio series. Over the next eight years, she developed 45 additional series that attracted millions of listeners around the world. Since becoming an independent broadcaster in 2019, she has also been engaged by other global enterprises to develop and host their radio and podcast series. What powers Bonnie’s passion for radio? She “loves speaking with smart people!”

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