Sima Vasa is a serial entrepreneur with a proven success record in starting and growing businesses. Her experiences include P and L Management, operations, business development, marketing, acquisitions, research design and analysis in global markets. Sima is accomplished in identifying opportunities and leveraging competitive advantages to gain market shares and acquire new customers. She combines market insight, business savvy ideas, and technology to build new products and services. Sima is also technology-oriented and innovation-focused to keep up with the ever-changing market place. Companies of experience include The NPD Group, International Business Machines (IBM) and a Founder of Paradigm Sample and Data Innovation. Sima sits on the Board of Directors of Paradigm Sample, Board of Advisors for Blink Insights and she is Vice Chair of SampleCon. Sima has earned her MBA in Finance from NYU’s Stern School of business and is a former member of the Young President’s Organization (YPO).