Vertical Business Transformation and The Experience Economy.

January 24, 2019
Hosted by Bonnie D. Graham

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Episode Description

The buzz: “Welcome to the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event" (Harvard Business Review quoted on forbes.com). The term "experience economy" was first used in 1998 by B. Joseph Pine II and James H. Gilmore, who argued that businesses must orchestrate memorable events for their customers, and that memory itself becomes the product: the "experience". Its arrival has wide-ranging implications for many industries and for how ecosystems need to come together to deliver better experiences to consumers. Bottom line: The same old products and services will no longer cut it. The experts speak. Marc Geall: “The only source of knowledge is experience” (Einstein). Peter Maier: “Experience is the teacher of all things” (Julius Caesar). Svend Wittern: “Change is the only constant in life” (Heraclitus). Join us for Business Transformation and The Experience Economy.

Game-Changing Business Model Disruption, Presented by SAP

Game-Changing Business Model Disruption, Presented by SAP

Thursday at 10 AM Eastern Time/7 AM Pacific Time on VoiceAmerica Business Channel

The pace of technological advance is constantly increasing, pressuring companies to be more effective and use innovation to disrupt – and not be disrupted.

At the same time, many businesses do not fully leverage the innovation potential of their employees and partners due to a lack of skills or ambition, or ineffective legacy technology. As a result, ideas fail to come to fruition.

Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series that offers a glimpse into tomorrow’s hot business and industry trends around Continuous Business Innovation – and how to “innovate innovation” within your company.

Learn how you can become the savvy Transformation Leader who takes your company across the finish line as you look ahead to the next wave of business.

Game-Changing Business Model Disruption, presented by SAP, on the VoiceAmerica Business Channel.

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Bonnie D. Graham

Bonnie D. Graham

Bonnie D. Graham has been producing and hosting live talk radio since 1998. She is the creator, producer and host of the weekly business talk series, “Coffee Break with Game-Changers, presented by SAP” that debuted in Fall 2011, plus more than two dozen related Game-Changers Radio series also heard on the VoiceAmerica Business Channel.

SAP helps companies of all sizes and industries run simple. From back office to boardroom, warehouse to storefront, operations to finance, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. We do this by extending the availability of software across on-premise installations, cloud and hybrid deployments, and mobile devices.

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Episode Directory

January 2019

  • 1/24/2019: Vertical Business Transformation and The Experience Economy. Listen Now

December 2018

November 2018


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