Paul Greenberg

Author and ‘voice of the customer’ influencer Paul Greenberg is president of The 56 Group, LLC, a customer strategy consulting firm focused on cutting edge CRM and Social CRM strategic services. His blog, PGreenblog ( earned SearchCRM’s first annual CRM “Blog of the Year” award in 2005 and TechTarget’s 2007 “Whatis” Award for CRM Blogs. Mr. Greenberg’s book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, in its fourth edition and available in 9 languages, is considered “the bible of the CRM industry” and has been used by over 70 universities as a primary text.