Paul Greenberg

Author and ‘voice of the customer’ influencer Paul Greenberg is president of The 56 Group, LLC, a customer strategy consulting firm focused on cutting edge CRM and Social CRM strategic services. His blog, PGreenblog (the56group.typepad.com) earned SearchCRM’s first annual CRM “Blog of the Year” award in 2005 and TechTarget’s 2007 “Whatis” Award for CRM Blogs. Mr. Greenberg’s book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, in its fourth edition and available in 9 languages, is considered “the bible of the CRM industry” and has been used by over 70 universities as a primary text.