Erich Joachimsthaler is founder and CEO of Vivaldi Partners Group (http://www.vivaldipartners.com), a global consulting firm that works to help unlock innovation and growth opportunities for brands and businesses in a digitally connected world. Erich is a thought leader with more than 40 published articles and the author of two of the most important books on brands: Brand Leadership, The Next Level of Brand Revolution (co-written with David Aaker) (Free Press 2000) and Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy (Harvard Business School Press 2007). Erich is actively engaged in many consulting projects for leading companies and brands. He also continues to do extensive research on global brands, technology, and the formulation of corporate and business-unit level strategies. A sought-after speaker, he conducts executive-level conferences and workshops around the world in English, German, and Spanish. Erich has also held academic faculty positions in top universities in the US and Europe.