Alaa Owaineh, Senior Analyst, Energy and Sustainability Technology at Ovum. Alaa focuses on the utilities industry and the role of information technology in its transition to greater economic and environmental sustainability and efficiency. Previously, he was an Analyst at Datamonitor Technology and Ovum for five years, then left in 2009 to pursue a Master’s degree in Business Strategy and the Environment at Birkbeck College. He also worked for BBC Media Action at Bush House researching the use of IT to facilitate international development. Returning to Ovum in 2012, he is applying his experience as a technology analyst and his knowledge of business sustainability to his work. Alaa is also pursuing a PhD on the greener future of the utilities sector at the University of Surrey.