Craig Borowski
Craig Borowski, Market Research Associate at Software Advice, covers technology and changing trends in the CRM market, with a focus on customer service, marketing automation and the impact of technology on CRM strategy. He graduated from Colby College in 1997, moving then to Taipei, Taiwan to begin a career in journalism, publishing and translation. His career has included positions as Senior Editor and columnist of a bilingual edition of TIME magazine, author of a dozen books and Chinese-to-English translator for clients including the Taipei Times, The China Post, Acer Inc. and the Office of the Mayor of Taipei. He joined Software Advice in 2013 after serving two years as CMO at the U.S. branch of a German consumer products manufacturer.
