Transformational leaders are, by definition, influential. But how does persuasion contribute to --or interfere with-- that influence? What exactly is “persuasion”? What are some common misconceptions about persuasion? What are common barriers to being truly persuasive? Can persuasion be a negative? All these questions and more will drive the discussion as my guest, Dr. Barbara Shwom, communication expert, professor, and author will highlight the power of persuasion and examine it as both an art and a science.
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