Dr. Barbara Shwom is managing principal of Communication Partners and a professor at Northwestern University. For more than 30 years, her commitment to improving communication has informed all aspects of her professional and personal life. As a professor and consultant to business and not-for-profit organizations, she has taught thousands of students and professionals to be clearer and more strategic about what they say and how they say it. A nationally recognized leader in business communication, Barbara has served as president of both the Association for Business Communication and the Association of Professional Communication Consultants. She is a frequent presenter at national and international conventions in communication and education, and has published numerous articles. Barbara is also co-author of two textbooks: Graphics and Visual Communication for Managers (Cengage, 2009), and Business Communication: Polishing Your Professional Presence, now in its fourth edition.