The Power of media, especially in newspapers and internet, is staggering. As consumers, we may not often think of the challenges and opportunities of today’s news writers and editors. Every day, our eyes seek information brought to us by THE MEDIA. Do we expect them to be less biased than the consumer? We want to count on ‘them’ to see where we cannot see, be where we do not want to be sometimes, and tell the truth…all of it. But do Asian, Black, Brown, Red and Whites see and react to stories the same way? Is this possible? What do the media need from various cultural groups? How does this p
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