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The buzz: Privacy.
The fabled “360-degree customer insight” is within reach as Marketing enters an era of data science-driven insights. Brands can now understand customers like never before, via internal company data and human-created data from social media, mobile and wearable devices. But can your company build insights while protecting consumers’ privacy and gaining their trust? What should you do before rushing to the “art of the possible"? Can IoT and privacy co-exist?
The experts speak.
Eleanor Treharne-Jones, TRUSTe: “Privacy…shouldn't be the price we accept for just getting on the I
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