/ Harnessing the Power of Multimedia Friday, December 1, 2017

Harnessing the Power of Multimedia

December 1, 2017
Hosted by Merritt Hamilton Allen and Gary Potterfield

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Guest Information

Episode Description

Podcasting, video blogs, livestreaming. These are among the tools available to promote your brand in today's connected world. Join hosts Merritt Allen and Gary Potterfield as they explore the world of multimedia. They'll look at the pros and cons of the various tools and techniques used to get the word out. They'll be joined by guest Jeff Waller, President of the Production Consulting Group, a Pittsburgh-based emerging technologies, consulting, video streaming, and media production company. Jeff has worked in all aspects of the multimedia industry. We'll ask Jeff which technologies are best suited for the various communications scenarios. He'll identify those technologies that are truly effective and those that don't quite live up to the hype. If you've wanted to jump into the world of multimedia for your company or your clients, but were unsure where to start, this is the show for you!

The Brand Ambassadors

The Brand Ambassadors

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PR and communication have bad raps as being frivolous ways for businesses to burn overhead dollars. The Brand Ambassadors will show listeners the best way to incorporate PR into their operations, whether a startup or a Fortune 500 firm.

Host Merritt Hamilton Allen is an economist by training and a PR executive by accident. She will give listeners expert advice on focusing their PR energy and money. She will be joined by co-host Gary Potterfield, who is an expert in integrating business goals into compelling creative campaigns.

Every firm has a compelling narrative that sets them apart from the crowd. Everyone, whether an intern or the CEO, can advance their career and their business by blending their own background into their firm’s narrative through strategic storytelling.

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Merritt Hamilton Allen and Gary Potterfield

Merritt Hamilton Allen and Gary Potterfield

Merritt Hamilton Allen believes that every employee in every business can help promote that business. Merritt has leveraged unique stories and perspectives to persuade and inform those around her. She turned this personal brand into the company Vox Optima in 2005, and has since been awarded over $25 million in PR contracts. Vox Optima’s public relations clients include multi-billion-dollar organizations, start-ups, and everyone in between.

Merritt grew up in Silver City, New Mexico, where she got her first job in radio at age 13. She attended the University of Notre Dame on NROTC and National Merit scholarships. After graduation she served as a Navy public affairs officer for eight years, and led the Navy’s communication strategy for environmental, personnel, medical, and acquisition issues. Merritt is a disabled veteran.

Vox Optima closed its first year with a $1 million task order from the U.S. Navy. Vox Optima currently has 15 employees, offices in Albuquerque and the DC Metro area and its client roster includes NATO, the U.S. Navy, the Department of Defense, the Department of State, BAE Systems, the Census Bureau and several national trade associations

Merritt was honored as a Woman of Influence by NM Business Weekly in 2012. She was named the top-performing media and marketing CEO in New Mexico in 2013 by Albuquerque Business First. Vox Optima has been listed in the top five PR firms by revenue in the state for the last four years.

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