Current Trends in the Pet Food Industry
April 29, 2019
Hosted by Lorien Clemens
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Guest Information
Episode Description
Being in the pet industry & attending lots of different pet product expos, I have seen how frequently new trends appear. Everything from raw diets to supplementation with things such as vitamins or CBD to safer packaging, the pet food industry is constantly changing and trying new things. But it can be hard to follow all of these changes and to know what is actually beneficial to your pet. Today Lorien talks with experts in the field about some of the big trends in the market today.
Pet Lover Geek
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What an exciting time to be a technology geek and a pet parent! There's a tech boom in the pet industry with innovative apps, websites and products, as well as cutting-edge scientific research and advances for fur kids.
Pet Lover Geek digs into 21st century pet product tech trends. New and established pet parents will learn about new innovations, important scientific developments, fun, quirky and definitely geeky tools, products and services for their furry family members.
Digital lost pet prevention and recovery tools help get missing pets home quickly. Robots, gadgets and gizmos are for you, your home and your pet. The science behind why what's good for you can be deadly for Fluffy. We feature websites and smartphone apps that are worth it, or are a waste of time and money. If it's geeky, techie, doggie and kitty, we'll be talking about it.
Join Lorien Clemens and a menagerie of innovators, experts and pet enthusiasts as they talk tech on Pet Lover Geek.
Lorien Clemens
Lorien Clemens serves as Director of Marketing at PetHub, Inc. Lorien joined PetHub, Inc., in June 2011 as the little start-up was just a wee pup. Since her joining PetHub, the lost pet recovery software service has become a respected industry leader. She has guided PetHub to its wins of multiple pet industry awards, including two Dog Fancy Magazine Editors' Choice Awards, the PetAGE Magazine Retailer Silver Select Award, and two Pet Business Magazine Product of the Year Awards for its unique digital ID tags and online services. Most recently, PetHub was named one of Business Insider Magazine's 50 Coolest New Businesses in America.
Individually, Lorien was named the Pet Industry Network’s 2014 Pet Industry Woman of the Year and was a keynote speaker at their national conference in 2015. In early 2016, Lorien was also honored by PetAGE Magazine as one the pet industry's Women of Influence.
Nestled in the woods outside of the tech-mecca of Seattle, Washington, Lorien lives with a Boston Terrier, a Border Collie Lab mix, two cats and her husband, a true nerd in his own right. An avid fan of science fiction and die hard technophile, she loves investigating new, exciting tech trends and all things geeky and pet related.
