Better Content and Digital PR- How to make your business famous

August 6, 2019
Hosted by Kimberli J. Lewis

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Guest Information

Episode Description

In the digital age, it is essential for all businesses to have an online presence. It does not matter if it’s a website, an e-commerce platform, a social media page, or a combination of all three; you need to be online regardless if you conduct business online or not. However, what constitutes an excellent online presence, and what ensures a business can be found online? The answer is content. Have you ever heard the phrase, “content is king”? Well, it's true. Content marketing used to be a way to set yourself apart from your competitors, but it has now become a necessity for being found and building a brand. Content marketing can provide conversion rates that are six times higher than other digital marketing methods. In this episode, we explore digital PR and content marketing; their relation to SEO and how they can help businesses be found online.

Leadership Beyond Borders

Leadership Beyond Borders

Tuesday at 3 PM Pacific Time on VoiceAmerica Business Channel

Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.

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Kimberli J. Lewis

Kimberli J. Lewis

Globalization and technology have changed the way we do business, consequently shifting the core leadership skills and values that are needed today. Leaders today not only focus on the immediate operative needs of a business but also on the global and diverse organizations they lead if they want to drive long-term success. Being able to engage employees, regardless of gender, cultural, generational or ethnical background is a must and Kimberli J. Lewis is passionate about this.

Kimberli has over 20 years of C level management experience across multiple industries and has lived in or worked in over 18 countries. She has 25 years’ cross-cultural executive management experience in Europe, Russia, USA, and the Middle East. She has over 29 International awards in marketing and leadership in her pocket, along with degrees from Webster, George Washington University and Harvard. She is a certified executive and systemic team coach. Kimberli specializes in cross-cultural leadership training, diversity implementation and leadership training for women and provides training and consulting for several international companies. Kimberli is the author of “Ponytale Talk, It’s All About You! Winning career strategies for Women.”

Kimberli currently serves as Board member of the Search and Information Industry Association, Europe. She is an American national, owner of the international company Global Business Therapy s.r.o. and partner of the Academy of Executive Coaching London.

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Episode Directory

August 2019

  • 8/20/2019: Encore: Helping women owned businesses in Africa succeed Listen Now
  • 8/13/2019: Protecting your business data with proper cyber management Listen Now
  • 8/6/2019: Better Content and Digital PR- How to make your business famous Listen Now

July 2019

June 2019


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