Namaste Direct: Lifting Guatemalan Business Women to Thrive
June 23, 2021
Hosted by Alise Cortez, PhD
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Episode Description
After committing to 50/50 of his time equally between work and a service project, Bob Graham found himself enjoying a golden age of personal transformation. He founded Namaste Direct in 2004 as a project for his family foundation to assist low-income women microentrepreneurs in Guatemala with their business development. Using three techniques – individual mentorship, financial literacy classes, and small loans – they have trained nearly 4,000 women to make more money and lift them from poverty. This episode explores where the vision came from, Bob’s transformation along the way, and the difference they are making to generations to come in Guatemala.
Working on Purpose
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Do you want to help create a world where people are passionate about their work, inspirational leadership helps team members realize their greatness, and capitalism thrives while serving the highest causes? Me too. The working on purpose program is a thought leadership engine that enlightens and inspires listeners with insights from elite business leaders and novel subject matter experts. Together, we’re working on purpose to steward the future of work and business to elevate us all.
Alise Cortez, PhD
Dr. Alise Cortez is affectionately referred to as “The Anti-Undertaker” as she awakens the often otherwise “walking dead” to discover and nurture their passion, inspiration, and purpose in life and at work. She is one part Chief Purpose Officer and Management Consultant specializing in meaning and purpose, and one part Inspirational Speaker, Author, and Radio Host. Having developed her expertise within the Human Capital / Organizational Excellence industry over the last 20 years, today she is focused on enabling organizations to lead from purpose and create cultures of meaning that inspire impassioned performance, energizing engagement and fulfillment, while encouraging a devoted stay within the organization. For individuals, she also facilitates the online Catch Fire global community and various retreats to enable people hungry for a more meaningful and purposeful life to discover and create it for themselves.
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