Post Pandemic- A look at the web presence of SMB's across Europe

November 16, 2021
Hosted by Kimberli J. Lewis

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Guest Information

Episode Description

When foot traffic stopped in March 2020, Small and Medium Businesses had to become digital. Even though before March 2020, most local businesses had a presence on the web, and they knew that presence was necessary, they recognized that having a poor presence was almost like having no presence at all. But then the pandemic came, and SMBs finally understood their web presence was critical and that they needed to focus on the customer experience and engagement online. With the lockdown in place, it was the only way they could engage with their customers during the lockdown. But what happened to SMB’s online presence after the pandemic propelled them into the future? How do they look now? Are they and continuing to improve as things return to normal? SIINDA, The Search and Information Industry Association of Europe, along with Duda, one of the top leading professional website builders and Insites, a top web intelligence company, decided to conduct a study. They took a look at thousands of SMB’s across Europe to see how their web presence has changed since the pandemic. In this episode, they talk about what they found.

Leadership Beyond Borders

Tuesday at 3 PM Pacific Time on VoiceAmerica Business Channel

Leadership Beyond Borders looks at the impact constant change is having on our organizations and how these changes affect the kind of leadership we need to drive long-term success in today’s global economy. We explore the opportunities and challenges diverse and virtual organizations bring and what kind of leadership skills and values are needed today to ensure employee engagement, retention and ultimately great company performance. We talk about everything from gender balance to generational and cultural business values that may impact your position or your organization. We provoke you, and help you think beyond borders! Our guests include international leadership experts from around the globe. If you are in a leadership position or aspire to be in one - regardless if your business is international or local - we will help you become aware of today’s leadership opportunities and challenges and we will make sure you take away something useful for yourself and your business.

Kimberli J. Lewis

Globalization and technology have changed the way we do business, consequently shifting the core leadership skills and values that are needed today. Leaders today not only focus on the immediate operative needs of a business but also on the global and diverse organizations they lead if they want to drive long-term success. Being able to engage employees, regardless of gender, cultural, generational or ethnical background is a must and Kimberli J. Lewis is passionate about this.

Kimberli has over 20 years of C level management experience across multiple industries and has lived in or worked in over 18 countries. She has 25 years’ cross-cultural executive management experience in Europe, Russia, USA, and the Middle East. She has over 29 International awards in marketing and leadership in her pocket, along with degrees from Webster, George Washington University and Harvard. She is a certified executive and systemic team coach. Kimberli specializes in cross-cultural leadership training, diversity implementation and leadership training for women and provides training and consulting for several international companies. Kimberli is the author of “Ponytale Talk, It’s All About You! Winning career strategies for Women.”

Kimberli currently serves as Board member of the Search and Information Industry Association, Europe. She is an American national, owner of the international company Global Business Therapy s.r.o. and partner of the Academy of Executive Coaching London.

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