Diversity in Marketing
May 13, 2022
Hosted by Sarah Alter
This week on Advancing ALL Women, we're talking 'Diversity in Marketing' with guests Pam Kermisch, Chief Customer Growth Officer, Polaris Industries; Chris Osner-Hackett, Head of Integrated Marketing, Sanofi; and Sherman Wright, Managing Partner, TEN35. Internal DEI&B efforts are one thing, but how can companies ensure their marketing is reaching out to everyone? Our three experts will talk through real-life examples and best practices for integrating your DEI&B efforts into every part of your brand presence.
Advancing ALL Women
Friday at 7 AM Pacific Time on VoiceAmerica Empowerment Channel/Weekly on VoiceAmerica Influencers Channel
Welcome to Advancing ALL Women! Join host Sarah Alter, President and CEO of NextUp, for weekly conversations on the topics that matter to business leaders. Tune in to hear Sarah get deep with CEOs and experts on the toughest subjects facing women and our allies in the workplace. From advancing women of color, developing and engaging male allies, and how to navigate the new workplace, post COVID-19, our guests cover it all. We lay out the issues and dig into the solutions, offering best practices and concrete strategies for change. Listen every Friday at 7 AM Pacific Time on the VoiceAmerica Empowerment Channel with rebroadcasts weekly on the VoiceAmerica Influencers Channel.
Sarah Alter is the President and CEO of NextUp. She joined NextUp in 2017, and has wide-ranging executive leadership experience in the markets NextUp represents. Sarah has successfully expanded the scope of NextUp’s mission to include Advancing All Women, and has grown NextUp to be the largest non-profit of its type, with over 14,000 members representing over 900 organizations, 21 regions, and over 300 national and regional corporate partners. Over 50% of NextUp’s national corporate sponsors are on the Fortune or Global 500, and Sarah has built NextUp into an organization that spans industries from tech, to finance, to retail, to CPG. Additionally, she has focused NextUp on supporting women of color, building male allyship, the new generation coming into our workforce, and, more recently, how COVID-19 has impacted women in the workplace. She is a regular speaker at NRF, ShopTalk, National Association of Convenience Stores (NACS), and EnsembleIQ events such as Top Women in Convenience, Top Women in Grocery, and Top Women in Hardware. She was recognized by Crain’s Chicago Business as a Notable Woman Executive in 2020. She is an organizer of Chicago’s annual Juvenile Diabetes Research Foundation (JRDF) Gala, which has raised millions of dollars for Type 1 diabetes. She also serves on the for-profit boards of the Illinois State Advisory Lottery Board and the Maverick Digital Advisory Board. She is a graduate of Northwestern University and has a Harvard MBA.