Empowering Franchisees with SWAG™ Success, with April Porter
March 3, 2023
Hosted by Patrick Laing
[Download MP3] [itunes] [Bookmark Episode]
Guest Information
Episode Description
This week on Finding Certainty, headliner host, Patrick Laing, has a compelling conversation with April Porter, a former prosecuting attorney and judge, and the owner of the growing franchise service and support organization, Ask April Porter. April has been recognized as a top influencer in the Global Franchising Industry and hosts the #1 Franchisee Podcast on Apple - The Infinite Franchisee Show. Her long career of defending the vulnerable and fighting for underdogs has prepared her well for her current role of empowering franchise owners to find Sanity, Wealth, and Gratitude (SWAG) in their businesses and personal lives. While the American Association of Franchisees and Dealers (AAFD) and other organizations largely support the franchisors, Ask April Porter is focused on helping the franchisees themselves succeed in the business side of their operation. The conversation highlights the challenge that franchisees face in areas such as marketing, sales, accounting, lead generation, branding, and SEO, and the need for systems and tools to support them. The importance of collaboration and finding new approaches, technologies, tools, and relationships is emphasized as it contributes to the franchisees' growth and success. In addition, Patrick and April discuss her upcoming SWAG conference, to be held in St. Louis, Missouri on April 18-21, 2023. Those interested in attending can visit https://www.askaprilporter.com/conference-0 for details and tickets. To learn more about Ask April Porter go to https://www.askaprilporter.com. To learn more about Certainty Management, the show itself, or Patrick Laing, the host of Finding Certainty, text the word Certainty to 26786 or go to https:/www.certaintyteam.com.
Finding Certainty
Fridays at 9 AM Pacific Time on VoiceAmerica Business Channel
Create more certainty in your life and business with Finding Certainty's unique blend of insights, ideas, and special guests. Many of our small businesses and nonprofits need our help. They have missions that matter but struggle to bring them to pass. FINDING CERTAINTY offers a unique blend of insights, approaches, and special guests that can help. U.S. Army veteran and show host, Patrick Laing, brings his 30+ years of business experience to VoiceAmerica Business to explore the topic of CERTAINTY in our lives. Examples: Are you a business owner, 1099 contractor, part-time employee, or volunteer who needs group health coverage you can actually afford? Do you know a nonprofit who would benefit from unlimited zero-cost funding? How about cost reduction, school safety, mental health wellness, and more? All these and more are fair game on FINDING CERTAINTY. If you want more Certainty in your own life, you are not alone. Join us each Friday at 9 am Pacific, 12 pm Eastern. Find your own brand of Certainty and realize your personal American Dream with FINDING CERTAINTY. Let's unwrap The Certainty Experience together. Text the word Certainty to 26786 to learn more.
Patrick Laing
Founder and managing partner of Certainty Management, a Nevada based cost-reduction firm that helps raise zero-cost funding for U.S. nonprofits, Patrick Laing has 30+ years of business experience. A former Dale Carnegie instructor, his sales teams have achieved national recognition. One example: Patrick helped LeafGuard NW raise sales from $3.5MM to $20MM annually in just 3 years. They became # 1 in the country out of 65 offices. Promoted to National Trainer, he traveled nationwide, raising close rates 2-3 x at multiple offices. A U.S. Army veteran, Patrick worked in counter intelligence, held a Top-Secret clearance, and also served as a linguist in Italian. A graduate of BYU-Provo, Patrick served a two-year service mission for his church in Italy (‘89-90). While working for Delta Airlines, he received their top award, The Customer Service Citation. In addition to hosting Finding Certainty, Patrick is a contributing author to the Mission Matters series, a collection of lessons from CEOs whose companies are making a difference. Married to Tessha Laing, they live in Las Vegas and are proud dad and step-mom to 4 scholarship winners: in tumbling (U. of Oregon), diving (Cal State-Bakersfield), and academics x 2 (U. of OR & Wellesley College). Their youngest son, Evan, is a sponsored mountain bike racer. Patrick enjoys fly fishing, traveling, and time with his family. His proudest achievement, other than dad and husband, is the free nonprofit fundraising help his company provides.
