Why Corporate Leaders and Everyone Else Needs a Personal Brand

June 15, 2023
Hosted by Monique Daigneault

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Episode Description

Brands aren't just for consumer products anymore. Your reputation precedes you wherever you go and in business, the first thing people do when they get your name is look you up on LinkedIn. What does it say? Do you have a clear point of view? Do you stand for anything? Does it demonstrate what you are passionate about? If you are one of the hundreds of leaders I have coached, you likely have treated LinkedIn as an online resume and not much more than that. LinkedIn has changed- and so have its users. 8 people are hired every minute on LinkedIn and there are more than 850 Million members. Only 3% of those members are active. So the great news is you have an opportunity to shine. Taking time to curate your brand is the difference between being just a person with a job, to a human in a category of one who is remembered. Your brand is much more than your job title. Your brand is the extension of yourself that you are sharing with the world. It is the way you want to be thought of, the reason people want to know more and should be simple and easy to understand. And while I speak mostly about LinkedIn, your brand can proliferate across all of your socials but also in your conversations, interviews, podcasts and wherever else you want to take it. There is no such thing as job security anymore- only career security. You want to be viewed as an authority on your specific area of expertise. LinkedIn is the perfect place to help you establish that and there are easy fixes you can implement to help others understand who you are, clearly and quickly. But your brand extends beyond LinkedIn. This is where your power statement, elevator pitch, brag book and pros and cons lists come into play. These are tools that help you communicate the vision of yourself you want others to see. Don't wait until you are laid off to build your brand. But if you were one of the thousands who were laid off in 2023, we are here to help. In this episode we will give you some actionable tips that you can leverage to build your brand now. Putting the right foot forward is the difference between making you go from interesting to irresistible.

Leading with Intention

Thursday at 9AM Pacific on VoiceAmerica Business Channel

Challenges in the workplace and within teams is only increasing as companies struggle to transition to a post-COVID 19 remote work situation. These unstable times have stretched companies and their leaders beyond their capacity, and they do not know how to maintain a balance of authority, empathy, compassion, and assertiveness toward their coworkers, much less continue their own career trajectory. Leading with Intention offers support, encouragement, and tools to help corporate leaders address their personal shortcomings and emerge from these unprecedented times as well-rounded, self-assured leaders. The show focuses on execution - helping leaders learn how to improve soft skills, leadership competencies, and work-life balance. Most importantly, how to ensure that their organization is in alignment from the top down, including leaders and their direct reports.

Monique Daigneault

Monique Daigneault is the President and CEO of MD Consulting. She has been a trained executive coach since 2003 and, as an Accredited Master Coach, has logged over 3,000 coaching hours with corporate executives on six continents, in over 15 industries. Monique helps clients set goals, pinpoint the root cause of business problems, explore solutions, address workplace dysfunction, and implement sustainable and measurable changes. She helps clients unpack how their conscious and unconscious behavior impacts their leadership abilities. The outcome of her process gives them more acute insights about their workplace relationships and the ability to drive bigger change throughout the organization. By engaging in her proprietary process, Monique’s clients also build business agility, resilience, and influence. Monique is a survivor of childhood trauma, workplace micro-trauma, and has Complex PTSD. Despite that she has achieved seven business certifications, an Associate and Bachelor of Science in Management, and a Master of Science in Industrial and Organizational Psychology. She is a contributing author of two self-published books, as well as the author of her newest leadership book which she is currently pitching to publishers. Monique has leveraged her traumatic past and made it her mission to shift behavior in the workplace and empower leaders to be more impactful and influential.

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