Branding Through Social Media

October 8, 2023
Hosted by The Express Yourself! STAR On-Air Teen Team

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Episode Description

"We’re living at a time when attention is the new currency.” - Pete Cashmore, Founder of Host Julia presents her Passion in Action to showcase how telling unique stories are the way to brand through social media. Having people associate you with a certain aesthetic, even certain words is worth any research or production effort. You can cut through the fluff on the internet, and connect with your customers, not just about what you’re selling, but the emotion and feeling going with it. Social media humanizes your brand. Stories are our lifeblood, and social media is our stage. Embrace the power of storytelling to connect, engage, and inspire. Kevin joins with his segment “A.I. and Us,” where he discusses how A.I. influences branding through social media. A.I. can help with branding on social media by performing data analysis of consumer habits, behavior, and preferences. Businesses can use these to fine-tune their advertising plans or products to make them more presentable and attractive to the general populace. Julia and Kevin have a conversation about ethics and integrity with A.I. as a tool. A.I.-powered fraud detection systems are instrumental in safeguarding a brand's reputation. Chatbots can also be a major point of assistance in advertising. They provide instant responses, tirelessly handle inquiries, and offer a seamless conversational experience. In the realm of branding through social media, chatbots serve as an invaluable tool for enhancing customer engagement. The synergy of these A.I. applications contribute to a positive brand image, fostering trust and loyalty in the digital age. • Follow us: • • • Instagram: NFTs:

Express Yourself!

Sunday at 3 PM Pacific Time on VoiceAmerica Empowerment Channel

Express Yourself! is an entertaining adolescent fusion program where passion, productivity, and possibility populate the airwaves. Produced by Starstyle Productions, LLC as an international outreach program of Be the Star You Are! charity, the radio program, Express Yourself! is a show for, by, and about teens. Hosted by teens and teenage field reporters from around the country, Express Yourself! is THE destination for teens to be heard. Within the walls of the young adult community, listeners are uplifted and encouraged to be the stars of your own life. Through collaboration and conversation, a global campus of young people express their views. Topics include anything that kids talk about-books, music, making a difference, technology, school, art, humor, writing, tough talks, health, sports, films, family, friends, foes, fashion, and fun. Come play in STAR country and Express Yourself!, Sundays at 3 PM Pacific on VoiceAmerica Empowerment.

The Express Yourself! STAR On-Air Teen Team

Broadcasting since 2011, twenty-seven young people from around the United States have regularly shared their passions and interests as hosts and reporters on Express Yourself! These teens are not afraid of the tough topics and thrill at the opportunity of interviewing a variety of guests including authors, actors, Olympians, scientists, musicians, poets, and experts of varied disciplines. As volunteers with Be the Star You Are! 501 c3 charity ( the Express Yourself! teens are accomplished youth striving to make a difference on our planet and are dedicated to sharing ideas while having fun and giving a voice to the voiceless. Meet our STARS at

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