CHANGING BUSINESS MODELS TO ADAPT TO THE ECONOMIC CRISIS

December 4, 2008
Hosted by Cindy Rakowitz

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Episode Description

Jewish Big Brothers Big Sisters, one of LA's premier mentoring organizations, needs to raise awareness of it's programs and fund more matches; but in the current economy there is no budget for marketing. The volunteer marketing committee decided to team up with Catholic Big Brothers Big Sisters and Big Brothers Big Sisters of Greater Los Angeles and create “The Drive for Big Awareness: Three Agencies, One Mission”, a grass roots marketing effort to coincide with National Mentoring Month in January. Tune in and find out what we’re doing, what you can learn from it, and how you can participate.

Stars of PR

Stars of PR

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Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.

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Cindy Rakowitz

Cindy Rakowitz

Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.

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