Special Encore Presentation: “PR FOR LIFE: How To Make Your PR Career Last!”

June 11, 2010
Hosted by Maureen Kedes

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Episode Description

Join host Maureen Kedes along with veteran Peter V. Stanton who founded Stanton Communications (www.stantoncomm.com) in 1989 following 17 years of prior communications experience, including nearly a decade as an officer of the global public relations firm MS&L - Publicist. Over a 35-year career, Peter has created innovative programs to address complex communication requirements for corporations, nonprofit organizations, institutions and issue coalitions. He has advised heads of state on communications initiatives and coordinated media logistics for three Papal Visits to the United States (1987, 1995 and 2008). A frequent speaker and writer on public relations and marketing communications, Peter is an accredited member of the Public Relations Society of America and its Counselors Academy. He is the recipient of numerous awards for his communications programs including multiple Silver Anvils and Gold Quills, the highest honors presented in the public relations profession.

PR INSIDER with your host, Maureen Kedes

PR INSIDER with your host, Maureen Kedes

Archives Available on VoiceAmerica Business Channel

PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.

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Maureen Kedes

Maureen Kedes

Maureen Kedes is Founder and President of Vertex Communications, a Los Angeles public relations firm. Founded to promote individuals, companies, products and services in the health, fitness, beauty and medical arenas, Vertex expanded to an impressive array of clientele in entertainment, non-profit, technology, and environmental sectors. A graduate of the Ivy League's Columbia University, Ms. Kedes began her career as an actress and spokesmodel for a chance to see the world. Unfulfilled and wanting to use her education, she began working in PR in the mid 1990s. Since then, she has crafted some of the biggest media events of the past decade with celebrities and business VIPs from almost every arena. She has also worked in partnership with Clean Agency, Fortune Broadcasting and Power90 (beachbody.com). Some of her most noted campaigns include: Until There’s A Cure Foundation (the AIDS bracelet) dbSound (Bridges to Babylon Rolling Stones tour), The Power of Two by adidas (first fitness maternity line), Krav Maga (Israeli self defense), Airhead Parts (in conjunction with VW and Disney’s 50th Anniversary & the release of Herbie movie), Hard Rock Hotel (for DC Shoes skateboard ‘bomb drop’)…and the list goes on. Kedes is known for her direct and gutsy style and has found dignity in creating spin based on truths. Kedes thanks her sponsor, Cision. www.us.cision.com, the best communications media data source, and monitoring, distributing and evaluating service.

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