HOW TO LAUNCH A FRANCHISE IN NEW TERRITORY
May 12, 2011
Hosted by Cindy Rakowitz
What challenges do national brands face when they break new ground in a new territory? PTI fitness is a national brand who just opened its first center in Encino, California. At PTI fitness centers, all clients receive a customized, one-to-one personal fitness training program and nutrition plan based on their individual fitness and weight loss goals. Members work out with a personal trainer on every visit. Life-changing results are achieved in a stimulating, challenging and fun environment. PTI is not a traditional gym. Dee Mullin and Joe Hlavenka are the guests on this podcast..
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Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.
Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.