HOW TO LAUNCH A FRANCHISE IN NEW TERRITORY

May 12, 2011
Hosted by Cindy Rakowitz

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Episode Description

What challenges do national brands face when they break new ground in a new territory? PTI fitness is a national brand who just opened its first center in Encino, California. At PTI fitness centers, all clients receive a customized, one-to-one personal fitness training program and nutrition plan based on their individual fitness and weight loss goals. Members work out with a personal trainer on every visit. Life-changing results are achieved in a stimulating, challenging and fun environment. PTI is not a traditional gym. Dee Mullin and Joe Hlavenka are the guests on this podcast..

Stars of PR

Stars of PR

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Interested in the scoop behind the news headlines? Cindy Rakowitz gives listeners an analysis of today’s current events. Every show provides tips on emergency public relations and crisis management.

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Cindy Rakowitz

Cindy Rakowitz

Blackman Rakowitz Public Relations CEO Cindy Rakowitz is a highly respected, award- winning executive with years of experience in crisis management, branding and marketing. Rakowitz contributes as an expert analyst to several news organizations. She is the co-author of Emergency Public Relations, Crisis Management in a 3.0 World and is currently enjoying her speaking tour.

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