MOST MARKETERS ARE IMPOSTERS
November 8, 2011
Hosted by Bob Pritchard
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Guest Information
Episode Description
Research shows that between 85% and 95% of all marketing and advertising does not work. In the US over $100 billion is spent per annum and some $90 billion is wasted! Why do we keep doing it? There is a better way! Over the past twenty years there’s been monumental changes in the number and variety of marketing vehicles, the viewing, listening and communication patterns of the target audience, and rapid changes in technology. Yet, most agencies and their clients do not understand what marketing is, far less how to use the new media; what works, what doesn't in today’s environment. I’ll tell you what works and what doesn't. I have two great guests, Tim Draper, The Prince of Silicon Valley, the creator of viral marketing and the force behind Hotmail and Skype; and Mary Bird, former entertainer and writer who worked with Gene Simmons from KISS and is getting amazing publicity with a product called Car Masutra. We also address great marketing screw ups and answer listeners' questions.
The Bob Pritchard Radio Show
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95 percent of all businesses fail within 10 years. Most small to medium businesses struggle to make wages. Bob Pritchard is a highly regarded expert with a track record of identifying the issues facing businesses and determining simple solutions to make them highly profitable.
Despite the glitz and glamor, Entertainment operates in the same way as any other business and as we live in a Celebrity obsessed society, people will enjoy this segment. Some of the best Business and marketing screw ups illustrate in a funny and impactful way some of the pitfalls that can be encountered in business, what went wrong and why.
Every business discipline from leadership to corporate culture, marketing to customer service, seeking investment to using social media, sponsorship, hospitality and many others. Straight talking, nothing is off the table and nothing is taboo.
Bob Pritchard
Bob Pritchard has over 30 years’ experience as a straight talking business and marketing troubleshooter and consultant with many of the world’s leading companies on 5 continents. Bob is the recipient of the highly coveted International Marketer of the Year Award, a distinction he shares with some of the world’s top business leaders.
Bob's newest book, Kick Ass Business and Marketing Secrets. How To Blitz Your Competition, the 100,000 word business bible, was released globally by Wiley and Sons, the world's largest business book publisher, in August 2011.
Bob has been a Business speaker and trainer at over 1,500 conferences, including 91 Fortune 500 companies. He has presented to major corporations in 53 countries. Bob was also Joint winner of a Clio award and joint winner of 4 Silver Telly awards for work with Citibank.
Bob was a television and live performer for 15 years, appearing in some 400 television shows as a singer and actor with several recordings including one top 10 hit. He is the Author of 5 internationally best-selling books, including ‘Complex Marketing Made Simple,’ with sales exceeding 100,000 copies. Bob has a wide knowledge of business, has business interests around the world and understands global business and opportunities.
